Your Security Matters

Don’t Risk Your Client’s Information

If you haven’t noticed all of the GDPR Privacy Policy Updates, read them it is an important notification.  The GDPR goal is to make sure that the control is given to citizens and residents over their personal data and how it is used.  

At TCOD, we not only updated our privacy policy, which you can find here:  http://tcod.com/privacy-policy/ but want to reassure you that we utilize an incredibly secure system to track and execute our orders, Qualia. Qualia is a leader in the title industry for security and privacy.  They undergo independent third-party evaluations by the industry’s auditors to ensure they comply with industry best practices.  They also maintain vigorous security certifications, including SOC 2.

You and your clients can have peace of mind that Title Company of Denver takes your security and privacy seriously.  

Work Outside with Pop-Bys

Take Work Outdoors!

Best excuse to do that is POP-BYS!  Seriously.

  1. Make up the cutest inexpensive gifts take your pick from this lineup: Summer Pop-By Ideas
  2. Create a fun note or pick from this selection: Pop-By Gift Tags
  3. Make a list of your top 10 or 20 clients and set one day aside for the next two weeks and go out and walk your favorite neighborhood.  

Our Favorite: Flag Day is on June 14–order United States Flags and have DBC Digital print up a tag that says “Keeping the American Dream Alive…one Homeowner at a time.” Then tuck your business card in and start walking.  

PRO TIP: When you stop by a client’s home and don’t want to ring the doorbell (let’s be honest-that can get awkward) instead, take a selfie of you and your gift on their porch and text it to them.  That lets them know you were there and that there is a treat on the front porch…and that you are the best agent!

Be the Best Agent!  Use the Best Title Company!

3 Tips to Make the Most Out of CE’s

Continuing Your Education Isn’t Just About Your Education

CE’s. 

We all know they’re necessary–it helps you stay on top of the trends and discuss new issues that affect you and your clients.

We know agents have a required # of CE’s to earn each year to keep their license active.

And, yes, we know some of those agents wait ’til the very last month to get their CE’s. 

No matter when you choose to get your CE’s completed, here are some rudimentary tips to make the best use of your time.

Tip #1: SHOW UP EARLY

When you show up early and talk with the instructor and sponsor you are truly utilizing your time wisely; good old fashioned networking.  Using every opportunity to expand your network is what helps the cream rise to the top. 

Tip #2: CE CLASS IS NOT A COMPETITION

Never think of meeting another agent as “competition,” think of them as a resource with a different perspective of your shared business.  One never knows when these newly found connections will truly help round out your circle of influence. 

Tip #3: THE EARLY BIRD GETS THE WORM

When you get your CE’s done early in the year, the caliber of people you attend with is of a more driven nature, rather than being lumped in with the procrastinators.  Not that procrastinators aren’t driven–hey, we love procrastinating with the best of them–but the early bird does generally get the worm. 

So, we implore you to get your CE’s done early, ask questions in class, and network with your instructor and other class goers to achieve time well spent.  

As an expert title insurance provider, we are always serving our clients and host numerous CE classes throughout the year. Attend one of our next classes and but these skills to use. Signup for our newsletter and know as soon as our summer/fall classes are posted!

4 Easy Ways to Tame that Unruly Inbox!

We know… it’s true, we all hate to admit the struggles with our inboxes.  They are all set up differently, they have tabs, they don’t have tabs, they “know” what type of mail goes where.  Well, they definitely “know” more than we do and who do you even ask for help with that?

No Fear, TCOD is here.  

We have scoured the good ‘ol web and found some of the most interesting tips for how to deal with the daunting and ever-growing inbox.  Here’s what we found and links to more information than you probably ever wanted to know. We started with our struggles and then some of the most common comments we receive in our marketing classes.  What?  You didn’t know offer free marketing classes? That’s another blog post, for now, just check it out: Hands-on Marketing

Clean It Up!  

Most useful thing we learned from our quest is for a Gmail inbox.  To help clear out old emails you can search “before:YYYY/MM/DD,” select all the emails and click delete.  Presto!  100’s of old useless emails gone in a flash!  Organize Your Gmail Inbox

Filter It Out!

Use Gmail’s label Feature.  Gmail allows you to make labels, 5,000, to be exact to help classify your emails.  You add each email individually as they come in or let Gmail do the filtering and, for example, every email from a certain sender goes to a labeled folder.  

Outlook Categories!

Use Categories and Keyboard Shortcuts in Outlook.  Right click on the categories tab, select and label the color and assign a shortcut key.  This little trick will help you clean up in no time.  Get the Most Out of Outlook Categories

Unsubscribe!

This is the best tip yet.  As soon as you read a non-important email decide whether you want to keep reading them, if not UNSUBSCRIBE!  If You Are An Over Subscriber

Enjoy your email again (yes, that is possible) and pat yourself on the back that you have taken some great steps in getting yourself organized!

5 Tips to Design Custom Mailers

Just How Easy is it to Put Yourself Out There?

Designing Mailpieces, sounds daunting, right?  

You’re not a marketing expert you are a home expert!  However, you know what you like and you know how you want your brand to be portrayed.  So, why not design your monthly mailpieces yourself?  Only You can sell you and that’s what you want your clients to buy.  So let your clients into your life a little.  Think about offering up a theme quarterly or monthly and share with them what you are passionate about.  

For example, if you are passionate about cars, perhaps you design a postcards about amazing car shows in the area, garages for the garage lover, or feature your car vendors like car washes or insurance. Let them see who you are!

There are companies out there that will take your thoughts, a little original text from you, your logos and any images and whip it up into postcards worthy of fridge display.

 The Best Part?  YOU designed them, they are original and they sell you and your brand!

4 Elements of the perfect postcard:

#1 Crisp Color and Images-enough said

#2 Meaningful text delivered in an engaging way.  THink about sharing a personal story or highlight how you helped your last buyer move into the home of their dreams. Or share a delightful tip or DIY project that would help your postcard recipient.

#3 Your CALL TO ACTION: “Call me to get started on your House Hunt” or “ Call me for a free estimate of your homes value” or Call Me to find the best home for you”

#4 Your contact information!

Postcard Design, Printed and Mailed Check!  All done working with DBC Digital!

3 Fun Easy Ways to Expand Your Circle of Influence

Just How Easy is it to Expand Your Circle of Influence?
We’ve all been there—your good friend or colleague invites you to a Leads group, a Business After Hours, or a Ribbon Cutting and you have no idea what that is nor how-to/should you participate. Actually, you ‘ve probably been asked many times you just couldn’t see the value or don’t have the right perspective.  

Here’s your answer.
A
Leads group is a group of peers from select industries that share business leads with each other.  You can find them in the form of a 3 to 5 Club, a BNI Group, or hosted at your local Chamber of Commerce.  Business After Hours is a social event attended by professionals in a casual atmosphere.  Ribbon Cuttings are the celebration of a business opening its doors. These groups can be advantageous to grow your business by visibility and leads, or business card passing. However, the real benefit here is the mutual genuine connections and relationships you can build with these new contacts.

Expanding your circle of influence is time well spent.  Letting folks into your inner circle can help you make better business & life decisions and sometimes the best friendships are made, that’s the best bonus.

Remember to have a “give-to-give” intention and it will be a win-win-win for all! No More Excuses.

Are you LinkedIn?

Are You LinkedIn?

We all get the LinkedIn invitations to connect, click yes, then move on! However, like everything else, we need to check in on our LinkedIn profile to see if we can update, cleanup, and help promote our colleagues and connections.

LinkedIn is where social starts.

Profiles-Update them. This year did you do any awesome presentations, work on special projects, or improve your skills in any way? Share them on LinkedIn by including them in your profile.

Recommendations-Write them for others. Did you work with any stellar agents, or awesome title companies, or amazing lenders? Shout out about it by writing recommendations for these great people.

LinkedIn Traffic-Increase. Include a link to your profile in your email signature line. Add new people you meet to your profile, they expect a LinkedIn invite rather than a Facebook one.

Blogging-Easy on LinkedIn. Use LinkedIn to write and publish articles. It’s a robust system that allows you to have a polished look.

According to Katie Lance, Social Media Expert and Author of #GetSocialSmart, her 3 favorite ways to optimize LinkedIn are:

Connect with every new person, current client and past client on LinkedIn. Make sure you send a personal note with each new request to connect, this means the world!

Post and share regularly to give the impression you are “ready for business.”

Give to get. Give one new recommendation a month with someone you have recently worked with. Who can you thank? Make an intentional point to thank them publicly!

Get LinkedIn in 2018!

Make Your Business Shine in 2018

Make Your Business Shine in 2018 with Marketing

This is the time to Time-block for 2 hours, 1-3 days for 1 week to craft and execute your marketing plan for the entire year.  Schedule every piece of this strategy to execute on autopilot allowing you to create freedom and space for you to engage and connect with your clients in a more natural spur of the moment way throughout the year.

Get a Jump on Your 2018 Marketing Plan with these 3 Goals.

  • Pick a theme- it’s easier to relate to if you have one consistent theme throughout your year (recipes, DIY projects, 12 steps to get your house ready…publish one step each month)
  • Make sure your brand is consistent.  Don’t design something new each month, have them all keep a similar style or your colors to associate it with you.
  • Schedule it but break it up- mail some postcards, make some phone calls, “popby” your clients house with a gift, post some tidbits on social media, send a bi-monthly email, each of these can be related to the main theme.
  • Schedule it NOW!

Don’t get overwhelmed, let TCOD can help.  Yes, we do great title work and would love your business but we also love your business and want to help make you shine.  We can sit with you one-on-one or come to your team and host a 3-series class, all at no cost, and all because we want to show you how you CAN do this!

Just give us a call 303-225-4444.

Check out these and our 2018 items to come

3 Easy Steps to Nail Your Holiday Marketing

#1 TIME OF YEAR YOUR CLIENTS OPEN THEIR MAIL!!!Soon your mailbox will be overflowing with holiday greetings filled will pictures of your college roommate’s kids, your great Aunt Mary’s annual holiday letter and generic “Happy Holiday” cards from your neighbors.  How do you get through all of the noise and have your piece be remembered??

Try giving your clients something that they will want to hold onto!  By sending something of value to your clients and with consistency, you not only become a hero but you are MEMORABLE!

3 Easy Steps to Nail Your Holiday Marketing

  1. Pick something you are passionate about– cooking, crafts, gardening, sports and make that your theme.  For example, if you pick cooking, you can send recipes, write blogs about great restaurants, post on FB about your favorite foods, you get our drift.  There you go, sharing your passion with your clients year-round!
  2. Schedule your marketing 3 months in advance– postcards, emails, blogs, social media posts. For example, order 3 separate postcards, one for each month, and set-up the mailing with DBC Marketing and let them do the rest!
  3. Take a breath and know you are marketing like a PRO!

The TCOD team has designed 3 different themed postcards for our RE clients to brand as their own this holiday.  They each have their own unique offering to your client- a recipe, a craft, or a list of great ideas for spending the holidays in Colorado.  

These cards are guaranteed to be kept around a lot longer than your usual “neighborhood sales” statistics or “state of the industry” information.

Check these and our 2018 items to come

Christmas in July?

Real Estate Agents Ready for Christmas in July

We have all been told time and again to touch our database of clients multiple times during a year.   

Experts say the magic number of touches per year is 33!

How?  That’s a tricky answer.

Each person in your database is different and will respond differently to the ways you reach out.  Whether you call, email, send a newsletter, or create a dynamic direct mail piece, each one will resonate with a person in a different way.

8 Ideas to make your Marketing Year GR8T:

  1.  Just Sold postcards (to neighborhood and sphere!
  2.  Pre-Built Monthly Newsletters (generic, like Buffini and Company)
  3.  Fun Postcards (like tasty festivals, local events going on, recipes, or local sports related)
  4.  Holiday Cards (Highlight a birthday or anniversary)
  5.  Seasonal Cards, tips for cleaning closets, donation spots, winterizing the home
  6.  Walk Around Your Direct Mail Pieces instead of mailing (better for the budget without cutting quality)
  7.  Email Campaigns (reaching your clients multiple times throughout the month with links for listings and your newsletter or blog)
  8. Create Lists (top ten ways to maintain your garden, improve your curb appeal, invest smartly in your home)

Don’t forget that Direct Mail is not on a comeback because it never died, it just got laser sharp.  Be Bold. Visuals Rule. Keep It Simple.  Checkout these cool designs.

One and Done! Time-block 2 hours, 1-3 days for 1 week to craft and execute your marketing plan for the entire year.  Schedule this campaign to execute automatically which will allow you to have more free time to be organic and connect genuinely with others throughout the year.

Most of us don’t have time to sit down every month and get creative for a new campaign.  The holidays are even trickier.

If other companies have their stuff together, so can you!

That is the reason for Christmas in July!

To be well on your way to that 33, check out TCOD’s Seasonal Postcards