#1 TIME OF YEAR YOUR CLIENTS OPEN THEIR MAIL!!!Soon your mailbox will be overflowing with holiday greetings filled will pictures of your college roommate’s kids, your great Aunt Mary’s annual holiday letter and generic “Happy Holiday” cards from your neighbors. How do you get through all of the noise and have your piece be remembered??
Try giving your clients something that they will want to hold onto! By sending something of value to your clients and with consistency, you not only become a hero but you are MEMORABLE!
3 Easy Steps to Nail Your Holiday Marketing
- Pick something you are passionate about– cooking, crafts, gardening, sports and make that your theme. For example, if you pick cooking, you can send recipes, write blogs about great restaurants, post on FB about your favorite foods, you get our drift. There you go, sharing your passion with your clients year-round!
- Schedule your marketing 3 months in advance– postcards, emails, blogs, social media posts. For example, order 3 separate postcards, one for each month, and set-up the mailing with DBC Marketing and let them do the rest!
- Take a breath and know you are marketing like a PRO!
The TCOD team has designed 3 different themed postcards for our RE clients to brand as their own this holiday. They each have their own unique offering to your client- a recipe, a craft, or a list of great ideas for spending the holidays in Colorado.
These cards are guaranteed to be kept around a lot longer than your usual “neighborhood sales” statistics or “state of the industry” information.
Check these and our 2018 items to come…
There are so many Customer Relationship Management (CRM) systems out there, which one do you choose? Well, if you are lucky you have one that fits your business and meets your needs. If not, you have the daunting task of research and testing.
Let us share with you 4 recent observations we have made:
- You need one that fits your business, if you are in real estate, yours will be completely different than a retail establishment. Not all of them are created equal, take a close look at all of the features. Here we liked Referral Maker by Buffini and Company
- Make sure you know how you want it to function for your business; drip campaigns, notes, alerts, easy mobile access, etc. Is it able to do what you want, do you even know what you want? You only find out after you have used it for a bit, then you need a CRM that can be easily modified after the initial set-up. Here we liked ACT
- Be price conscious; shopping for a CRM is not something you do based on the dollar sign. This is an investment for your business, so make sure it efficient in respect to your team’s time. If it’s cheaper than the rest, the “price” in the end may be bigger than you think. Here we liked Salesforce.
- This CRM Comparison List might help.
But seriously, download them, test them, involve your team with them, make sure they work on an “all associate” level. Just like in your business, ask for a referral from a peer and have fun on this client care journey.
We recently did some “spring clean-up” focused on our marketing efforts. We brainstormed over and over what is our “offer” and was able to hone in on our true ability to help our clients. But we came up with a few thought provoking questions that might help you determine your best attribute:
- As a real estate professional, what is it that makes your clients choose you, and better yet, choose you again?
- As a mortgage professional, are you nurturing your relationships by contacting clients on a regular basis with a branded message?
- As an insurance specialists do your clients know your name and that you will be there for them before they need you?
- Is systematic, yet genuine, consistent connection with your clients a goal?
- Are you educating your future clients on your services creatively and efficiently?
These questions helped us come to, what some may say are obvious, conclusions:
- Treat a prospect like a client,treat a client like a prospect, each should receive consistent branded education about our services and be appreciated
- Have a system in place for marketing efforts and client tracking
- Always be open to shaking things up a bit.
Title coverage confusing?
Just one of the 500 pages that buyers sign at closing?
Yes and no.
3 Empowering Consumer Tips about Title Services:
As a Home Buyer, do you know?
- You ARE IN CONTROL. You can pick your own Title company to facilitate your closing. Most buyers use the closer that is recommended by their real estate agent, but it is worth a look into. You want to do business with people that you know are licensed, insured, reputable and genuinely care.
- That without proper title insurance research you could spend your initial years in your newly purchased home in turmoil. A title that is not researched thoroughly could have unseen liens that could cause you up to 4 years or more of grief. Having a thorough representative on your side is indispensable.
- That there are some title defects that cannot be uncovered with even the most thorough search. For example, a search will not uncover that a valid deed was indexed improperly in the land records. Title insurance WILL protect you from these types of defects.
Any questions, just email us, we are here to help, Title Company of Denver at firstname.lastname@example.org
You have been preparing your entire life for the moment that you send your children into the world and hope you have given them enough to fly. Like the Albatross of Midway Atoll, they are awkward, they have their own way of testing the waters, they float, they drift, they run and eventually they fly…they fly forever and soon they fly with grace for sometimes up to 10,000 miles without ever flapping their wings.
The gift of parenting is that we get to see them grow, learn, and navigate the world. I have learned there is something to be said for planning, preparation, and lessons taught.
Earlier this year, I blogged about time spent in the car with my middle one . We set off to navigate his second year of college and learned many lessons about prior proper planning. We learned that life situations are sometimes just like the time we sent him off to fly.
- Doing homework and research is a drag, but teaches us that information is king!
- Asking for help seems like a rookie move, it is, because you need and expert’s opinion.
- Sticking to a timetable is boring, but essential to ensure you have all your flock-in-a-row
- Communicate; talking is easy, now let’s stick to one topic and tell it to everyone involved
- Keeping paper is not eco-friendly, but will save your skin in the end.
We all have awkward, rookie, newbie moments, these lessons can be applied to many of those situations. In the end, you have gained new knowledge, a new trust in people, and met your expectations.
Like the Albatross, don’t’ be afraid to try, put the effort in and you will find yourself going with the flow soon.
I recently was interviewed by Vanessa for her “Seasoned and Successful” blog series, here is an expounded excerpt:
“In your opinion- what 3 things you must have in order to be a successful business owner?”
1.) The understanding that you will work very, very hard– having your own business does not mean you get to just do what you want now.
- Working hard is about working smart. Organization is key to giving every detail of your business its fair share. A day can sail by and leave you feeling like you have so much to still accomplish. Use an organization system/calendar that you can share with others and fill your time in with aspects of your business, not just a lists of to-dos. Don’t forget to plug in time to reflect, even if it is only 30 minutes, re-capping what you’ve done over the past week will help you see how you can become a better leader.
2.) Patience– there are cycles to business. It’s important to be aware of the ebbs and flows that come with time. I don’t know anyone who’s an entrepreneur who’s had success come instantaneously. It takes patience to stick with it.
- Patience is a virtue. Execute patience with class. As an entrepreneur, carry yourself with controlled confidence; meaning no complaining about being patient or venting about clients to other clients. In the B2B arena, your clients have clients and you must be reserved and fair about serving their needs. To give outstanding service exercise patience with a true gratitude and it will fall into place.
3.) A positive attitude– there are so many things that could bring you down because it is hard and it is a lot of work and there are people who will look at you like, “You’re crazy” and “Why don’t you just get a real job?” You have to have a good attitude in order to say, “No, I can do this.”
- You CAN do this. Surround yourself with a positive sphere of influence. Coaches are real and they serve an outstanding purpose, reach out to one. Evaluate your current influencers and connect with those that are positive, maybe join them at a social event or share a coffee with them regularly, a benefit for both of you.
Take a leap and commit to your success. We are all business professionals in one manner or another, now is your time to be the best you can be. I leaped with Title Company of Denver and get to provide stellar title services to an outstanding group of clients. As a value add to our clients we provide an educational video series on title/closing services for buyer’s and seller’s, to gain access and share as you please, click on the “show me the videos” button.
SHOW ME THE VIDEOS