We have all been told time and again to touch our database of clients multiple times during a year.
Experts say the magic number of touches per year is 33!
How? That’s a tricky answer.
Each person in your database is different and will respond differently to the ways you reach out. Whether you call, email, send a newsletter, or create a dynamic direct mail piece, each one will resonate with a person in a different way.
8 Ideas to make your Marketing Year GR8T:
Don’t forget that Direct Mail is not on a comeback because it never died, it just got laser sharp. Be Bold. Visuals Rule. Keep It Simple. Checkout these cool designs.
One and Done! Time-block 2 hours, 1-3 days for 1 week to craft and execute your marketing plan for the entire year. Schedule this campaign to execute automatically which will allow you to have more free time to be organic and connect genuinely with others throughout the year.
Most of us don’t have time to sit down every month and get creative for a new campaign. The holidays are even trickier.
If other companies have their stuff together, so can you!
That is the reason for Christmas in July!
To be well on your way to that 33, check out TCOD’s Seasonal Postcards