MailChimp, Have You Heard Of It?
No, it’s not new but it is so relevant. It is one of the best free…Free…FREE email campaign systems out there. Besides being Free (did I say that already?) it is an easy to use click and drag system.
An email campaign is a great way to connect with your clients. With 33 touches recommended each year, sending a regular monthly email can diversify the message you are sending. Emails include appropriate images, words that explain your reason for emailing and plenty of links to allow your clients to get more info on what they are interested in.
The best thing about MailChimp is the reporting system. Every open, link click, and forward is tracked by their system. You, yes…you, can watch and learn how your clients interact with their emails. And, if you are savvy and you have 4 or 5 contacts clicking on a listing, you look to see who those people are (yes it provides their email address and name, too) and contact them to see if there is anything you can do to help. Ta-da! You have just secretly spied on your email reader and reached out at the right time and potentially just found a buyer or found a new listing within that client. Mailchimp reports are quite intuitive and helpful. At TCOD, we are happy to help you review and make recommendations for your report. MailChimp info!
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